Everything you learn at SMurcle, you can do yourself. After all, the teachers who teach our classes are experts in what they are teaching and offer their expertise based on what they do for their own businesses.
There are three ways to implement what you learn in our classes:
- Do It Yourself,
- Hire someone to do it for you, and
- Do some yourself and hire someone to do some.
We can’t say which is best for you and your business. Some things you may find are best outsourced (backlinking for off page SEO – don’t know what backlinking is? You need to take our SEO class), while others you should probably do yourself (blogging – you have a passion about your business that only you can express – Do you know the difference between a blog and a website? If not, you need to take our class on blogging).
Below, you will find some valuable tools that we use to market ourselves that you may consider using for your social media marketing.
Traffic Geyser
Most people are aware that Google is the number one search engine but few are aware that Youtube is the number 2 search engine. If you are not doing video marketing you are missing out on a huge piece of available web traffic. Nearly half of all searches online now are for video. In our fast paced society, web users want to watch rather than read. Traffic Geyser will save you hour of time posting to all of the video directories such as Youtube, Viddler, AOL and others. Bottom Line, video marketing is a great way to build traffic fast.
Linkvana
Most website owners drop the ball when it comes to building quality off page one way links. The reality is that seventy five percent of your search ranking comes from your back linking campaign. The more quality back links you have, the more authority you will be given by Google and the other search engines. The more authority and ranking your site has, the higher you will come up in the search engines. More traffic will translate to more qualified leads and customers.
Authority Labs
If you are flying an airplane it is a good idea to know how high your are flying, how much fuel you have and where you are at in relation to your final destination. The same can be said for where you rank in the search engines for the keywords that you want to get found for. Authority labs is the dashboard for your online campaign. You can easily track where your keywords are ranking in the search engines. If you need to give your keywords a lift you can use Traffic Geyser and Linkvana to give your campaign a kick in the butt.
ExcelNet Media, LLC
The center of all of your social media efforts should be a website or a blog. But not just any website or blog – but rather, one that is designed based on the principles of SEO, Usability and writing Effective Content that you learned with SMurcle. One of the best website/blog software packages you can use is WordPress. WordPress out of the box is already set up better than most template websites that you can purchase. Google has suggested that it loves WordPress because of how effective WP is in helping Google and the other Search Engines index websites built using WordPress. If Google can better tell what your website is about because of the default nature of WordPress doesn’t it make sense that you should have the best website technology sitting at the center of your Social Media Circle – your SMurcle? ExcelNet Media, the company that designed and maintains SMurcle, designs websites almost exclusively using WordPress. If you need a website or have questions about your current website we recommend you contact them.
